Strategic Marketing Using Digital Channels The Right Way

If you are looking to implement marketing from a strategic perspective in your company or business endeavour by making use of digital channels then it may well serve you to seek out some advice first. That’s some of what we set out to do here as we look to highlight some of the ins and outs of executing marketing in the digital age. There is more to digital marketing that ordinarily meets the eye as found in our consulting, devising and executing search engine and social media marketing campaigns.

When a company is looking to [via its marketing personnel or use of third party agencies] market its products and services use the available digital marketing channels such as…

  • Video Marketing
  • Email Marketing
  • Search Engine Marketing
  • Podcasting
  • Blogging
  • Social Media Marketing
  • Micro Blogging

… all of the activities will need to be carried out via specific digital marketing channels with a view to getting engagement from chosen target market sector clients.

As an example of the statement made above; the decision could be made to use the social media marketing and to connect with clients using an associated advertising platform through which to serve up ads. Going through the process of crafting and executing specific ads necessitates that one understands who the target audience is that the business is concerned with so that time is not wasted running ads that will be ultimately shown up to people that are not interested in the related products or services that the company has to offer. Going through the targeting process will determine where one’s audience ‘hangs out’ so that when the message is seen it is relatively easier to consume [or be interacted with].

When running ads within the social media marketing channel alongside that of publishing engaging and compelling content, connect, following and republishing others content. It is important to make sure that the ads are in fact related to target clients likes, interests and aspirations as this will affect click through rate, engagement and other factors that lead to the actual cost of running the ad itself.

The content aspect of digital marketing is indeed a critical and foundational one as one piece of content can effectively be repurposed for use in various formats and on differing platforms and digital marketing channels. E.g. a well written article can be used as a blog post, then used as the basis for a podcast, this same piece of content can be developed into a video and then used to create multiple micro blogging content pieces. Each piece of content should be used within planned digital marketing channels in order to deliver the marketing message through to the intended market segments.

With the world in which we live in becoming increasingly technology enabled; this is continuing to open up opportunities for marketers and business owners to present their message to clients found the world over. However it is important to execute correctly and to start with the right messages, next the most appropriate digital marketing channel [some of which are listed above] are used in order to put the marketing message in front of the right audience. In other words a targeted approach should used as opposed to a shotgun spray and hope approach.

At the end of the day digital marketing is still a subset of marketing and it itself has its own set of sub digital marketing channels. The strategic digital marketing approach is strongly recommended as when adhered to and the results start coming in, one will understand why it’s important to continue to adopt this approach to business promotion.

Best Strategies for Home Based Business – Client Development in 2008

When you set out to develop your Small Business, you first learned some useful strategies to guide you in the right direction. Lead Generation Strategies are your plans of action you want to take to succeed. Setting goals is a great way to get started with your small business.

Still, you must discover what you really want in life. In this guide we will walk you through some helpful tips leading you up the road of success. Keep in mind, many writers have made so called home business help guides. Typically most are full of blind theory I call it. I’m tired of that myself. I felt disoriented and bad advice-ed to utter frustration. And it literally tore a hole in my Corporate account. It can be confusing at first as well. There is so much well meaning advice out there. Rule #1 Listen to people to Actually Do what they talk about. Surprisingly – Many are just “Theory Ridden Egos” selling books and tapes.

To get started you will need to build a Mailing List of Prospective Clients and a List of Clients. With this you must stay in a continuing relationship with them. They will help you immensely with your new client discoveries… Good Advice – Focus on Tested and Proven Lead Generation, Marketing and Promotion strategies. Know your source of info however – There is a ton of Fluff and Ego Based Theory online… I personally use and tweak all of the home business marketing and promotion strategies I share with you.

Typically most home business owners Start Somewhere – They “Fall Forward” I call it, and draw from their results to create home based business marketing strategies to implement daily. Keep in sight that shrewd business people succeed because they consider all facets of home business promotion before stepping into the game. As soon as it is in the home business budget – Get the Proper Lead Generation Strategy as it will Save you Thousands of dollars in “Marketing Bruises”.

Becoming successful with your Small Business depends ultimately on 3 things – A Reasonable Marketing Budget, Persistent and Durable “I Can” Attitude and a Proven Marketing Formula. For more essential tips and secrets on developing your own small business plan – go to the websites mentioned in my resource box below.

Keys To Success – Business Networking

One of the primary reasons to invest time and effort into business networking is to get more business. Yet, for many the outcome of greater business remains elusive.

Business Networking – How To Get More Business

As a personal business coach one of the first things I ask a potential client, whether it be a self – employed small business owner or a corporate manager or executive, is if they are doing any business networking. Most of them will tell me that they do some business networking.

The main reason they do business networking is to get more business. When I ask how successful it has been the answers range from very successful to virtually no success at all.

How come one person has great success and another doesn’t. Is one’s product or service in greater demand? Possibly, but very often it has nothing to do with that.

Business Networking – Success Is About How You Fish

For a moment visualize a business networking event as a big pond with many fish. You have come together with a group of other people and all of you are fishing in the same pond. Some of you will catch fish, prospects, referrals and customers. And most of you will put your bait on a hook and come up with nothing.

What’s causing the difference in results? It could be the pond you are in. Maybe the fish you are swimming with aren’t ideal for you or your business. But, more often than not it is not the fish in the pond that is the problem.

The problem is how you are choosing to fish in that pond. Especially for small business owners seeking more small business growth and success how you fish is a critical determinant in your results.

Running a small business is a big enough challenge to your time and energy without engaging in business networking that is not producing positive results. So if the pond of your business networking is not yielding the results you desire, yet appears to be a good pond, then you must change the way you fish in the pond.

Business Networking – It’s About The Human Being And Not The Human Doing

How do you catch a fish? It’s easy. You give him some bait where he wants to bite on your hook. The best hook you have is you. It’s not your business. It’s not your service. It is who you are. Most people when you engage them do not need your product or service.

The key is that they certainly may need it at some point in time in the future. The goal is to start building a relationship with them based on who you are, not what you do. In the end they will do business with someone they know, like and trust.

The key to successful business networking is to get beyond the human doing, your business, and let others get to know the human being. Focus on learning about who someone else is. Reveal to them more about yourself. It will give you and them many more reasons to build a solid relationship.

Focus on the human being, not getting business. And, the last part is the most important. If you have business networking functions every month attend them regularly. Even if business is good and you feel too busy attend them regularly.

Great relationships aren’t built with intensity but with regular contact over a period of time. Be consistent in showing up and persistent in building your relationships. When you approach business networking as an essential marketing activity focusing on human beings instead of human doings you will start catching a lot more fish in your pond and even greater small business, large business and personal success.

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